After months of working as a realtor of abandoned properties, you’ll realize that driving down streets and looking around just won’t cut it. You will find that you will only be wasting your time, money, and energy looking for abandoned properties when you can do so much more with less!

So maybe you made an ad, put up some fliers, and set up some posters. But think it over again. What else could you do with the same amount of money? What if there was another way wherein you could have used your budget better and wisely? Would you have still gone for newspaper ads and posters?

Maybe you won’t, because there is one way where you can hit not one, not two, but three birds with one stone! Not only will you be able to advertise your business, you’ll also be able to find customers and abandoned properties. Plus, you won’t have to put in much effort looking for abandoned properties on your own!

How’s that? How do you do that?

Let’s say you’ve set aside $200 for your advertising costs. You could have an ad and some posters made with these. But the disadvantage of this strategy is that you may not be able to reach your target market. Not everyone is interested in reading about real estate, especially not about abandoned properties. What’s more is that your target market is not the only market you have to reach to garner customers! A passer-by can just point you to an abandoned property he or she knows of, and he’s not even part of your market.

Another disadvantage of this strategy after you’ve spent your $200, there’ll be nothing more you can do to get more clients. What happens when that ad or poster is gone? You’ll have to make new ones, and that’ll be another hole in your pocket.

Now try this.

First, make some forms wherein you can generate information about an abandoned property. Make sure you get the name of the person who refers you to that property, the location of the property, and other information.

Then get your friends, neighbors, and relatives. Ask them for a little favor. All they have to do is give the forms to their acquaintances and see if they know of any abandoned property around the city.

Here’s the catch for them: For every lead about an abandoned property, the person gets $10.

Not only will that give some motivation for people to look for abandoned homes for you, you’ll have many of them help you look for abandoned properties at the same time! This will certainly help you with your time, your gas, and effort. It also optimizes what you can do with $200.

Do the math: With $200, you’ll be able to get 20 leads. Surely, these leads will give you many sales and big profits, and when the profits are in, your $200 will be just a small thing. You don’t have to scratch your head thinking over a catchy title for an ad or flyer. All you have to do is generate information by giving forms to people and offering incentives.

Another benefit of this strategy is that it still focuses on the one idea that’ll generate you more clients: You got abandoned properties coming at your way! While giving off forms and incentives, you’ve also spread the word that you’re investing in abandoned properties, properties that many owners no longer want to own!

In the end, everyone wins. You got to advertise, your leads get some cash for the information, the owner of the abandoned property is rid of the burden of having a property that will only cost him mortgage payments, the property gets sold… and you get a big profit!

Like all kinds of business invitations, it is important for you to make your invitation to private lenders interesting and fruitful. You’re the one making the first move, and first impression counts. Private lenders don’t just loan you money without testing you, after all.

Who Are You Gonna Call?

You’re looking for private lenders, people that will loan you money. So you’ll be targeting people with money. Your invitation, therefore should appeal to your target. Flyers or a website can be a good way to advertise for a private lender. But if you want to save the energy of putting up posters and flyers and the time to put up a website, you can rely on much more simple means of advertising like newspaper ads and postcards.

When and Where?

In making that newspaper ad, the first thing you have to do is make sure you’ve put down the important details. The place, the date, the agenda should be there, of course. Make sure it can be read easily by anyone, especially those with sensitive eyesight.

You might want to skip listing the time to get those interested to call you up. That way, you’ll get an idea of how many will be coming to your luncheon. You also have the chance to chat with the callers and start with marketing yourself to them with that call.

The Title Comes First!

Like every ad, a catchy title is needed. Make it interesting, too. Don’t just flat out state, “Private Lenders Needed” at the top of your ad. You can say something like “Tired of Low CD Rates?” or “It’s All About the CD rates…” Try to put yourself in the shoes of a private lender and see if the title you chose will catch your attention.

Who’s Buying Lunch?

Indicate who’ll be buying lunch! In most cases, it’ll be you. It’s your show, your presentation, and you’re the one asking for them to loan you money. You can control your budget by confirming those who’ll be coming to your luncheon. Call possible private lenders that are coming, ask them if there are any other private lenders that they might bring along, etc.

Share a Short Success Story!

A story about one of your private lenders that made a big deal that ended successfully would be inspiring and encouraging for the people you’re inviting. You can use this either for your ad or postcard. It would certainly get the attention of willing private lenders.

Bring In the Benefits!

If a person is going to invest money in something that could be risky, he or she would want to know what he or she’s going to get in return. He or she will also want to know if it’ll be a good deal for him or her.

You will mostly share the benefits of private lending to your audience during the luncheon. But putting in at least one great benefit on your ad or postcard will encourage them to give you a shot. Don’t put in everything in the ad. Leave some for your presentation during the luncheon.

Your invitation is what will bring you an army of private lenders ready to loan you money when you need it for your real estate deals. Before you can see them, before you can present your business to them, you have to get them to come to your presentation. This is why you can’t be careless with your invitation or your ads. From the very beginning, show them that you’re serious and that you can be trusted in doing business with them.