Archive for the ‘Business Management’ Category

Selective Hearing in Real Estate Negotiations

Thursday, May 29th, 2008

While it is important to hear every word of what your client says, it is also important to only focus on the words that will be beneficial for you. This means considering some details of what your client said while automatically dismissing some of it. We call this selective hearing, where we just take in what we want to hear and ignore those we don’t want.

Selective hearing can be especially helpful to real estate negotiations. When handling negotiations with sellers and clients, it is expected that there would be some objections and maybe some disapproving remarks from the other party. One way to ensure that the negotiations would flow as smoothly as possible is to enhance your selective hearing skill.

The most important benefit of selective hearing when in real estate negotiations is that it helps you build a wall against negative attacks from the client. You’ll be able to ignore them and continue on with the negotiations without taking things on a personal turn.

Another benefit stemming from the use of selective hearing is that you are reminded not to believe everything your client says. It also reminds you to look deeper into the details, into what he or she is not saying.

You can also use selective hearing to your advantage by modifying some things that your client has said. It allows you to restate what your client said, and modify it a bit by adding or deleting or changing some words to build the negotiations in your favor.

Selective hearing is very useful not only in real estate but in all businesses. It helps negotiations and deals build up as you like it. You’ll also find that the real estate negotiations will go smoothly with selective hearing.

5 Mistakes of Experienced Real Estate Investors

Friday, February 22nd, 2008

 

Even experienced real estate investors make mistakes sometimes. Real estate investing is such that you grow and learn something in every deal you make. Of course, as time goes by and as you take in more deals, you should be able to have learned from your past mistakes and not do it again.

As experienced as you may be, mistakes are still common. Beware though, because some mistakes can be very damaging to your portfolio and career.

5 Mistakes of Experienced Real Estate Investors

  1. Failure to Check the Balance Sheet

In any type of business, the balance sheet shows just about all the operational finances that would show you how to best optimize and utilize your assets. It may not show your cash flows, but it shows the growth of your assets, equity, different expenses, and tax benefits.

Hiring an accountant or having your accounts checked is great, but you have to make sure that you yourself aren’t ignoring your balance sheet. If you cannot understand how to analyze the balance sheet, you can always ask for help from an accountant.

  1. Getting Bad Deals and Working With Bad Partners

You should learn how to spot an unprofitable property when you see one. As your experience builds up, you should become increasingly aware of the type of deals that will bring a profit and those that are a loss.

This “bad deal” includes only those properties that will require huge amounts of payments that would only end up swallowing you whole. Properties that only have minor problems like rehab and staging are potentially good. You must learn how to calculate the amount of fixtures and expenses of a property before deciding whether you’ll take the deal or not.

Sometimes, the problem isn’t the property but the people. Being comfortable and trusting your partners is important in making great deals. Make sure you hire people who you can completely rely on to make a good job. Make sure that terms and conditions are entirely agreeable to the both of you, too. Work out any problems before shaking hands upon a deal.

  1. Jumping Ahead Without Any Knowledge

One thing that all successful real estate investors have in common is their never ending search for more information on the real estate market. They know that knowledge is important.

It’s not just knowledge, too. Effort and perseverance is also needed. Do not just jump into a deal where you have no idea on how to fix, market, and sell. Make sure you have targeted the type of niche that you would be into, and in what area. Knowing your area well will certainly allow you to gain more opportunities and leads.

Once you’ve mastered all there is to know on one specific thing, or a niche, then you can broaden your horizons and attack another area that you can target, study, and get deals from.

  1. Holding On To Properties Incurs Expenses and Don’t Give Much Profit

Sometimes a real estate investor comes into a situation wherein he or she has got more land than he or she can handle. This is basically what happens when you combine the first three mistakes above and hold on to the properties still.

Look over your list of assets, find out which ones are only incurring costs. Look for further improvements that can be made to the properties to make them profitable. Dump the properties that only gives problems and focus more on the properties that are worth your effort and money.

  1. Not Using Your Knowledge On the Local Market

While the internet, magazines, and media all talk of real estate, be aware that it generally refers to the national state of the real estate market. Knowing what goes on with it is good, but you should focus more on the local market you’re in.

In reality, all real estate is local. The value of the properties is, after all, determined by the local market conditions and rates. Local markets may also have their own pace and trends. Being successful in your market means to always gather information about your market and anticipate new trends and developments.

Building Credibility With the Sellers

Thursday, January 3rd, 2008

Real estate investing can be tricky, and there are sellers who can be skeptic on real estate investors. Just like any other business, credibility is also important in real estate investing. Sellers want to be assured that the real estate investor handling his or her property can really do what he says he can do with the property.

Here are some tips on how to build credibility with the sellers:

  • Be punctual

As much as possible, stick to the schedule. Be on time in meeting with your seller and in making plans for the property. Being late can put a mark on you that you might be late for anything! Sellers may think that you might not be able to sell the property quickly, or that you cannot be trusted to keep a steady and organized pace in your business.

  • Dress For Success!

It’s sometimes a good idea for a real estate investor to dress up casually. But, in general, this will make it feel like you and the seller are on the same ground. As the real estate investor, you have to show him that you know how the business works more than he or she does. A seller will feel more reassured if he or she can see that you are confident that you can solve whatever problem they have with selling the property.

  • Have Proof Of Your Credibility

As proof of the many deals they’ve done and the success they’ve had with them, many real estate investors take pictures of the properties they’ve bought and sold. Others take testimonials from their past clients. These are proof that they have done a good job in the past and will not fail in their present and future projects.

Don’t forget that in presenting these, you have to bring out the benefits that these bring to the seller. Present yourself in a way that the seller knows he made the right choice of selecting you to help out with his or her property. Make it less about you and your company. Remember that you are trying to reassure the seller that you can do what needs to be done.

  • Get Testimonials

As explained above, testimonials are helpful to build credibility. Testimonials are proof that you can do what is required of you. They show that your past clients had faith in you and were satisfied with your work.

Try to get a testimonial from every single seller that you can. Before the closing of your real estate deals, kindly ask the sellers to write down their assessment of how you did with the deal. If you want to publish their testimonials on your website or public journals, ask for their permission first. You can also ask if they can be reached by the public in case a potential seller inquires about you and how you did on their deal.

  • Join the Better Business Bureau

The Better Business Bureau well-known for its credibility in regulating businesses in the country. To be a part of the Better Business Bureau is to assure the sellers that you are also a credible source of help with their properties. Let it be known to every one of your professional contacts that you are a member of the Better Business Bureau!

To be better known that you are indeed a part of the Better Business Bureau, include their logo on you business cards and your letters to the sellers. When the sellers see this, they are assured that you can be trusted to do a deal. This also gives them a little ground control on how you do with the deal; they have the option to complain about you to the bureau if you have not reached their expectations.

  • Honesty and Trust

Don’t lie. This is a rule you must not violate, for the consequences can be your downfall in the business. True, you might not have the experience and you may still be a beginner, but that does not give you the assumption that you can tell the sellers that you know all there is to know about investing in a property. Once the seller knows that you lied, then there is no more trust between the two of you. Trust is very important between a seller and a real estate investor if they are to work together.

It is not just among the sellers that you will be in trouble with when you are caught lying. Your image and reputation among the real estate investors will also be ruined.

To build credibility with the sellers, and among your fellow real estate investors, will definitely result to more leads. More leads mean more deals. This will obviously lead to your success in the real estate market.

The Importance of Knowledge in Real Estate

Monday, November 12th, 2007

It all comes back to knowledge.

That is how all of the successful real estate investors would describe their path to success. They are the proof! The more your learn about the business, the more you earn in the business.

3 Elements To Success

There are actually three things you need to have and apply to ensure your success in real estate investing. One is, of course, knowledge. Knowledge and education are very important in real estate investing, especially since the market is constantly evolving and becoming more competitive.

The next element would be systems. Many real estate investors have made up their own system of real estate investing. These systems have a surefire way of helping you with the market and keep your actions efficient and effective.

Systems are actually applicable not only to real estate but to all types of businesses. It helps with efficiency and management. Systems naturally involve models, locations, criteria, standards, and a lot more. Lots of factors have to be take into consideration when making a system. But when you have developed a system, all effort in making it would be worth it. Your very own system doesn’t really have to be perfect at first. Systems can be changed and altered according to the changes in the factors, after all. Systems are also being constantly developed.

The last thing you need is action. No amount of words or ideas will be rewarded without action. Words and ideas won’t earn you money and profit if you’re not doing anything. In real estate, if you want to be successful, you have to be decisive, and you have to take chances with your decisions.

It would be reasonable if the fear of failure is present in every one of your decisions. Every real estate investor has failed at least once. Every successful one surely has. Failures help you make more relevant decisions in the future, after all, and every successful real estate investor realized that by making mistakes of their own.

Marketing: Another Important Tool

When in a business, nobody should have to remind you that marketing is just as important as knowledge or systems. Beginners in the real estate business should especially acknowledge marketing as one of the most vital aspects in generating leads and deals.

When you’re a beginner in real estate, you normally would not have that much money to spend for your expenses. Marketing costs. So whatever budget you have for advertisements and marketing strategies, you have to make good use of. One tip for beginning real estate investors it to focus for the time being on a specific niche. They should focus their limited budget and limited time on an important area that can bring them revenue.

Why market on only one niche? Is it possible to look for deals without marketing?

As stated, marketing costs. It would be wise to first market on a specific niche, and generate deals and profit, before spreading unto the other niches. It is possible to look for deals without marketing, but that would take a lot of time, and time is of the essence in real estate. Marketing has become very vital to real estate investing. Marketing can bring you recognition among buyers and seller, generate lots of leads, bring in referrals, and a lot more.

It is said that about 40% of your time should be spent on marketing. Why? Because when all is said and done, as you look back to the start, you will see that it is marketing that is generating you lots of leads and enabling you to find deals.

What Is Your Battle Plan?

Monday, November 5th, 2007

To be successful in real estate, it’s all going to boil down to your battle plan. What is your battle plan in the real estate market? The competition is fierce and and failure is just on the other side of the road if you give in to your fears. What do you do to cross the wall that separates those who have succeeded from those who failed?

There are generally three ways for a person to get rich:

  • inherit money or fortune

  • start a business

  • get into real estate

An inheritance is only applicable to those who are fortunate enough to have been born into a family of wealth. Starting up a business requires capital and resources. It is evident that the simplest way to generate great profit is through real estate.

It is easier said than done though. Getting into real estate involves a lot of effort on your part, and a lot of effective strategies, to flow with the changing market of the real estate business and at the same time be on top of the others.

One thing that will enter a beginner’s mind is failure. Someone who has never done a deal before will naturally have doubts on whether his or her first deal will become a success or not. And it’s not just the beginners. There are also some real estate investors out there who have made a couple of deals and have gone to a lot of training sessions, but the end result or them is not so good. There are those who have done what they have been told to do but things are just not working out for them.

This is why on entering the real estate market, one really has to have a battle plan. One has to know beforehand what his or her goals are, what strategy to use, and how he or she is going to go about the deal.

When going into the real estate business, you have to focus on getting in, getting out, and getting paid.

In getting in, you first circle around and choose your target market or your area of operation. You don’t necessarily have to cover all the areas and niches. Focus first on a certain market. When this has been established, then you start creating your platform and your strategies. You start finding deals.

Deals are the lifeblood of real estate investing. Finding deals and getting out and getting paid are the primary actions in real estate investing. In getting out and getting paid, you’ll have to profile the people who influence the real estate market. This includes real estate agents, contractors, and many more, but the most important people that you have to keep an eye on are other real estate investors.

Profiling other investors enable you to also see the real estate market changing and evolving. It is through profiling other investors that you can formulate your next battle plan. You profile them and try to beat them to be ahead of them. One of the most commonly used marketing strategy is to be unique and do something different from the competition in order to stay ahead of the herd.

The 3-Step Process

Real estate investing is really just a 3-step process:

  1. Recover your training pot!

You don’t get to hear this in several seminars. But you need to recover your training costs to be successful in real estate investing. Trainings and seminars can cost a lot. But if you apply what you have learned and make it big, these lessons will become very valuable to you. Even successful real estate investors continue to study and educate themselves on better real estate tactics to stay on top of the others.

  1. Replace the income on your regular job.

No one in their right mind would replace a job that pays so well for a job that will give less. One of the serious decisions that a beginning real estate investor has to make is whether he or she will retain his regular job and do part-time real estate investing, or if he or she will quit her job and be a full-time real estate investor.

When one does decide to be a full-time real estate investor, he or she should make sure that his income would surpass that of his regular job. Otherwise, he or she would be on the losing side.

  1. Jump on to the road of wealth!

When one has gotten hold of the wheels on real estate investing, without doubt and without fear, then what other road is there waiting for him other than the road of wealth?

A Get Rich Quick Business?

Monday, October 22nd, 2007

You’ve heard their stories, you’ve heard of their paychecks, and undoubtedly you think that real estate investing will make you rich in just a short amount of time. Well, this isn’t really the case.

Most beginners want to become real estate investors because of the prospect of making more money and making it fast. While there is a chance that this can happen in someone’s early tries in his or her career, ordinarily it takes a lot of time and effort to be successful in the business.

It is not easy to be successful in real estate investing. For one, it takes some time to understand the needed requirements in starting and finishing a deal. Another reason is that it takes months to settle your first deal. It also takes up a lot of time, effort, and some money.

When you want to invest in real estate, you will also have to invest in educating yourself on how the business works. There is not a single successful real estate investor that will tell you that he or she did not spend money on attending sessions or buying guides and audios about real estate investing. And they do so even until now when they’re already at the top. Real estate investing has its basics, but it also has its flexible strategies and tactics and to use these strategies one has to know what goes on in the business environment. Just by researching and gaining knowledge, you can see how much you have to invest of yourself in the business.

While it is true that you need to know the basics and how things start in real estate investing, it is not true that you need to know everything before getting started. You don’t need to stuff yourself with every information there is on real estate first before finally looking for your first deal. All you need for your first deal is to know how to find it, how to talk and negotiate to get it, and how to finish it. Along the way, you can ask help from mentors and colleagues on some pointers. Gain more knowledge and more tips as you work on your first deal!

Don’t Waste Time!

Time is very important to a real estate investor. On your first deal, it would take some time for you to finish it. But as you go over many more deals, you will quickly learn that there are some things and habit that you have to let go of in order to optimize and not waste your time on the deals.

  • Avoid overpreparing

Many are guilty of this. Worrying over things that might go wrong tend to make us get more absorbed in the preparations. Preparing is good. But focusing too much in the preparations will cost you time that you can use for better purposes.

This is why successful real estate investors make use of systems. These systems are made by themselves, something that they use over and over to optimize their time working on a deal. In making your own system, make sure you spend time, money, and effort well. Balance your priorities and do something. Do something! Preparing isn’t enough when you’re not doing it.

  • Allocation of tasks

You do not really have to do everything that needs to be done in a deal. For example, creating websites and stamping envelope for your mail doesn’t have to fall on you.

In a deal, you are not the only that is working. Learn to cooperate with the seven important people in real estate investing:

  • your real estate agent

  • mortgage broker

  • appraiser

  • home inspector

  • escrow agent/closing attorney

  • contractor

  • staging professional (sells the property)

Learn to recognize that there are thing that you may not be good at. You may not be an expert at looking for a house’ defects, for example. You’ll be needing a home inspector for that. In creating a website, you might want to outsource or hire a temp.

Some More Pointers

Learn the value of your time. Making your own system, a system that you are comfortable with and can encourage you to be more efficient, will greatly help.

Don’t worry too much. Fear will stop you from being successful. When the fears start getting to you, focus on you end goals and immediately brush the fears aside.

Look around and observe how the market fares. There’ll always be something new for you to learn about and use for real estate investing.

Success In Today’s Troubled Market

Tuesday, October 9th, 2007

In today’s housing market, success isn’t that easy to reach. The primary reason for this is that the real estate market has gotten more competitive and more and more real estate investors keep coming up.

We can hardly blame why a lot of real estate investors have appeared. Foreclosures have doubled, and there are fortunes awaiting those who know where to find them. Real estate investors can surely say that this time is the right time to invest in real estate properties.

But among the many real estate investors vying for the greatest deals and looking for many successful feats in the real estate niches, how do you emerge as one of the successful ones?

5 Keys in Becoming Successful in Today’s Real Estate Market

Key # 1: Arriving at the Property Owner’s Doorstep FIRST

This is already an obvious step for every real estate investor. Getting to a seller first will make you the primary person on the seller’s list of who to contact when he or she is ready to sell.

Being the first will also give a lasting impression to the seller. He or she will be able to remember you more as compared to the other investors that have come after you. Make sure that you market yourself properly, making yourself the “go to” guy when there is somebody who want to sell their property.

Key # 2: Funding the Deal Fast

It is important for deals to be negotiated on as fast as possible. So when you get yourself a deal, the next move is to quickly fund the deal. Now you can either turn the property to cash quickly, put it on subject-to, or turn to a private money lender.

Among the three choices, private money is generally the most popular alternative. Among the many money lending lines, private money lending has the least problems to deal with. There will be no documents and requirements like that asked of a bank, and there will not be a high interest like that asked of hard money lenders. Private money lending is a big thing for real estate investors who need funding without so much of a hassle.

Key # 3: Conducting Business in a Competitive Vacuum

Another way to be successful is to be the first in specific niche that you know will become more competitive in the future…. a competitive vacuum! Being the first have its advantages. You’ll also get to be the first to create marketing strategies out of the business and more profit.

Key # 4: Having a Much Higher Level of Business Sophistication Than Other Investors

The main principle of business sophistication is ruling over your business and not let the business rule you. A lot of people nowadays lat their world revolve around work, neglecting their family, fun, and life. In the end they have forgotten that the primary reason why they entered a business is so that they’ll be able to provide for their loved ones.

Real estate investors especially should have time for breaks and relaxations. Their work schedule is how they want it — no wake up alarm, no traffic jam to work, no bossy boss. The real estate investor makes his own time doing business. Now the high-level real estate investor knows when to work and when to step back. These real estate investors are the ones that you will see are truly in control of their lives and their business.

With this high sense of sophistication, it is easy for many people to recognize who’s successful and who is not. The main keyword is “control.”

Key # 5: Sell the House Fast

Selling the house fast is what all successful real estate investors would recommend. You sell it quick, then you get real money quick. Negotiations would become a burden if they carry on too long. Plus, you’ll have more time to work on another deal once you’ve sold a property. Success can’t be reached with just one or two properties sold, after all.