Private Lenders: Making That Invitation
Like all kinds of business invitations, it is important for you to make your invitation to private lenders interesting and fruitful. You’re the one making the first move, and first impression counts. Private lenders don’t just loan you money without testing you, after all.
Who Are You Gonna Call?
You’re looking for private lenders, people that will loan you money. So you’ll be targeting people with money. Your invitation, therefore should appeal to your target. Flyers or a website can be a good way to advertise for a private lender. But if you want to save the energy of putting up posters and flyers and the time to put up a website, you can rely on much more simple means of advertising like newspaper ads and postcards.
When and Where?
In making that newspaper ad, the first thing you have to do is make sure you’ve put down the important details. The place, the date, the agenda should be there, of course. Make sure it can be read easily by anyone, especially those with sensitive eyesight.
You might want to skip listing the time to get those interested to call you up. That way, you’ll get an idea of how many will be coming to your luncheon. You also have the chance to chat with the callers and start with marketing yourself to them with that call.
The Title Comes First!
Like every ad, a catchy title is needed. Make it interesting, too. Don’t just flat out state, “Private Lenders Needed” at the top of your ad. You can say something like “Tired of Low CD Rates?” or “It’s All About the CD rates…” Try to put yourself in the shoes of a private lender and see if the title you chose will catch your attention.
Who’s Buying Lunch?
Indicate who’ll be buying lunch! In most cases, it’ll be you. It’s your show, your presentation, and you’re the one asking for them to loan you money. You can control your budget by confirming those who’ll be coming to your luncheon. Call possible private lenders that are coming, ask them if there are any other private lenders that they might bring along, etc.
Share a Short Success Story!
A story about one of your private lenders that made a big deal that ended successfully would be inspiring and encouraging for the people you’re inviting. You can use this either for your ad or postcard. It would certainly get the attention of willing private lenders.
Bring In the Benefits!
If a person is going to invest money in something that could be risky, he or she would want to know what he or she’s going to get in return. He or she will also want to know if it’ll be a good deal for him or her.
You will mostly share the benefits of private lending to your audience during the luncheon. But putting in at least one great benefit on your ad or postcard will encourage them to give you a shot. Don’t put in everything in the ad. Leave some for your presentation during the luncheon.
Your invitation is what will bring you an army of private lenders ready to loan you money when you need it for your real estate deals. Before you can see them, before you can present your business to them, you have to get them to come to your presentation. This is why you can’t be careless with your invitation or your ads. From the very beginning, show them that you’re serious and that you can be trusted in doing business with them.
